Thursday, July 2, 2009

Fashion & Forums

I've been a long time Vogue forum member, but over the years it's bitchy allure has faded into a bitchy past-time. The new issue of Vogue Australia released yesterday heralded a new website. Being an online marketing specialist, I was intrigued.

Changing colours does not a new website maketh. In particular the new forum looks bright and a sight for bleary work eyes. When Anna Wintour released the biggest issue ever, September 08 with 90% advertising, I think Kirstie Clements eyes popped out. The new website features more (read: not anymore interesting) advertising. 

One of the best things about Australian Vogue over the years has been the forum. Integrating it into the magazine was a forward thinking strategy that has helped many girls and women in these increasingly modern days. When I was a young girl, I read 'Every Girl' to learn about growing up. As a teenager, I read Vogue to learn about fashion and to talk about relationships and my career. Then one day Vogue shut up shop and stopped anyone from discussing anything deemed 'too personal'. That was the first rule and major mistake Vogue made.

It's a shame to see such a magazine be falling so quickly, when the opportunity is so clearly there. I love magazines and buy every issue of Vogue, it's important to me. But clearly with the internet becoming more important in everyone's lives, every single day, how can they approach their website with such little care?

3 comments :

Katya said...

Biggest forum fascists ever. They just deleted a comment I made today about how Vogue used to be. Really can' t be bothered posting or even reading much these days...

shoes mend hearts said...

Completely. I haven't been on in over a year. It's totally boring now!

Katya said...

I kinda miss having a fun forum to post on though. Though maybe it is for the best in terms of getting other work done!